The price is $229. Recently, Aura, a smart photo frame company, announced the launch of a new product Aspen. This product not only supports the display of digital photos, but also provides the function of adding titles to photos, and supports users to search to find the photos they want more quickly and easily.

Aura is a leading company in the field of smart photo frames, and it is also the company that entered the track earlier. At present, its smart photo frame products have more than 6 million users. In 2024, users uploaded more than 780 million photos in their products, an increase of over 55% year-on-year, and the company's sales also increased by 50% in 2024.

The growth data of users and revenue proves that there is still a big room for growth in this market. After the established enterprise Aura, many China intelligent hardware manufacturing brands also aim at this market, and extend their functions around the category of intelligent photo frames, such as BLOOMIN8 intelligent photo frame, a product of Shenzhen Anbo Technology Co., Ltd., and Cozyla, a brand of Beijing Kujile Technology Co., Ltd..

With the advent of Aura's new products, the opportunity of smart photo frames as a track once again attracted the attention of the market.

Monthly sales of 100,000 units, out of stock in Europe and America?

From the product form, the photo frame is an ordinary household product that can no longer be ordinary. Everyone has more than one photo frame at home, but in most cases, this product is a kind of "eating ash" in the family. The static photo frame is naturally only a decorative function, and if the photo frame is moved, the significance and value of its product will rise to a new dimension.

Ten days before the end of crowdfunding, BLOOMIN8 smart picture frame has raised more than $1.17 million, and its target subscription amount is only $19,000. This smart picture frame is expected to be delivered in October this year.

People's cognition of smart electronic photo frames generally stays in the basic function that photos can be changed at will according to users' needs. However, from the perspective of current products, with the help of AI technology, smart photo frames iterate richer and more cutting-edge functions.

In BLOOMIN8, by using the latest Spectra 6 color electronic ink technology, the light tone of the whole frame can be ensured to be softer. That is to say, when the photos are presented on the frame, the smart frame performs light processing on the photo display, and the characteristics of the smart frame that are different from the traditional frame are clearly shown, that is, the presentation effect is more dynamic.

From the morphological point of view, smart photo frames are more like traditional electronic screens. However, smart photo frames such as BLOOMIN8 have made high-quality solutions to solve the power consumption problem. They can be used for several years on a single charge, and they are designed wirelessly. Users can freely choose the position to hang and adapt to various environments.

The lowest price of a single item of BLOOMIN8 is $164, which is slightly lower than that of Aspen.

In the field of intelligent manufacturing, products like smart photo frames have certain production and technical advantages in China market. According to the information released by Shenzhen Boshite Technology Co., Ltd., a smart home solution enterprise, the sales data of its products Smart Cloud Frame are higher in Europe, America, Japan, South Korea and Southeast Asia. This enterprise, which serves 326 brands in 27 countries, has shipped more than 8.6 million smart devices, and its monthly sales of phenomenal single product intelligent cloud photo frames reached 100,000.

From the perspective of smart home manufacturers, their perception of the market is more obvious. Behind the changes in market demand and sales volume is the user's awareness of the new round of smart photo frame product upgrade.

In the past few years, head companies including Aura have formed a round of market cultivation process in market expansion, and user awareness has been established. In recent two years, with the new round of blessing of intelligent hardware products by AI technology application and the growth and rise of Z generation users, the whole market has a higher acceptance of smart photo frame products, and users are more enthusiastic about new products and new functions.

It is worth noting that the traditional smart photo frame market takes a more intelligent photo update mode as the main way. In the new product iteration, Aura, BLOOMIN8 and Smart Cloud Frame have begun to focus on the online and offline integration functions to enhance the product experience.

Smart Photo Frame+Social /AI Wensheng Picture/Smart Scene Mode

In the case of simply showing photos or pictures, there is still a distance between the fit of smart photo frame products and users. How to upgrade from "a smart display screen" to "smart home products" requires adding on a small display screen.

BLOOMIN8' s AI image generation and video function supports Wen Sheng image and uses AI to adjust the existing photo image function. At the same time, it can also realize the image generation and video function, making the pictures in the frame move. Of course, it depends on the matching use of its application and smart picture frame, so that users can turn on their mobile phones to realize linkage with the works in the picture frame, and the interaction effect is better.

Smart Cloud Frame puts the improvement of product experience on the emotional needs of users. For example, users can transmit pictures remotely, and life clips can be transmitted in seconds through APP.

It is worth noting that Smart Cloud Frame pays more attention to meeting the emotional needs of specific groups, and its audience is mainly aimed at the families of international students. By uploading photos of their life clips to the smart frame, parents who are far away from home can see their children's life clips shared at any time. In order to adapt to the elderly, it also provides AI automatic typesetting+voice broadcasting functions to lower the threshold for the elderly and enhance their experience.

Whether it is to enrich the photo form or improve the effect of photo display, the function of smart photo frame products is not divorced from the essence of social interaction.

For example, Aura will help users send photos to other friends, so as to form information sharing and interconnection between family members or friends, and turn smart photo frames into social carriers for acquaintances, and photos and photo frames become emotional ties connecting two or more parties.

"It's great to have such a large portable screen moving around the house. It really enhances our entertainment and brings our families closer together. We play games together, watch sports games together and enjoy music at birthday parties. In addition, it is easy to set up and assemble. " This is a user's evaluation of Cozyla products.

Most overseas brands will worry about safety, and smart picture frame products are more likely to involve the problem of collecting users' pictures and photo data. In this regard, BLOOMIN8 emphasizes that its application only uses existing AI technology to help users realize their creative desires, and will not conduct AI training on unauthorized data sources.

conclusion

On the intelligent hardware track, many traditional industries are faced with the opportunity to reshuffle and do it all over again. A small intelligent display screen and a photo frame are almost necessary for every family. New technologies are injected into the two products to give birth to new functions, thus triggering new market awareness and bringing unprecedented product experience to users. On this kind of products, technological progress has changed human life in a concrete way. In the future, on the road of AI leading technological progress, more industries are bound to go back.